Recipients by engagement

Firms by engagement

Campaign reach — sent vs opened, per recipient

Every campaign each contact was sent (not just those they acted on), with the share they opened. Click a row for their full activity; click a campaign on the Campaigns tab for its send roster.

Engagement by tag

Every Mailchimp tag ranked by how its members engage. Select tags to build a combined group (any/all match), pin groups to compare them side by side, and click a tag row for its member roster.

Most-clicked links

Content intelligence

Engagement timing

Momentum & segments

Opens & clicks over time

Campaigns

List growth — subscribes & unsubscribes